News - 09 Mar `19Sample Letter To Medical News Editors on World Vitiligo Day


Attn: Editor’s Desk
March <...>, <...>

Dear Editor,
This Letter seeks to update medical news editors, as well as clinicians, health ministries, insurance companies, philanthropic institutions, patients and their caretakers on vitiligo, a neglected skin disease, and the World Vitiligo Day campaign.
Vitiligo (pronounced vit-ill-EYE-go) is a non-contagious, life-long and generally unpredictable disease that affects the largest body organ. It causes milky white patches to develop randomly on the skin. Initially, the vitiligo may start as a patch that is slightly paler than the rest of the skin but will gradually become completely white. The edges of the patch may be smooth or irregular and may have an inflamed red border. It doesn’t cause any painful sensation or loss of it, and the skin feels perfectly normal otherwise. In many cases, white patches eventually enlarge to cover the nearly whole body.
Vitiligo can strike anyone, at any time. The average prevalence of vitiligo approximately 1.5% of the world population, but local numbers may vary from 0.004% to 9.98%, depending on the region and age group. Half of all cases begin in childhood, often popping up in springtime without warning, and women are 25% more likely than men to develop vitiligo.
The total number of people suffering from vitiligo is estimated at around 65-95 million people worldwide. However, the actual number may be much higher because vitiligo is an underreported disease. The disease severity seems to be higher in the industrialized regions – thus suggesting a substantial role of chemical or environmental triggers in vitiligo development. 
The complex nature of vitiligo is still poorly understood. Researchers know the cause is pre-wired in one’s genes, just waiting for a specific trigger or an unfortunate combination of benign conditions. An obscure event creates stress in the pigment-producing cells of the skin. An over-reactive immune system mistakenly identifies these stressed-out cells as intruders. Specialized cells called ‘killer’ T-cells neutralize these ‘enemies,’ driving autoimmune response and progressive skin depigmentation.
Prolonged contact with certain chemicals may directly induce or worsen pre-existing vitiligo. These harsh chemical agents are commonly found in products from low-cost stores, which include hair dyes, perfume, cosmetics, cleansers, insecticides or rubber slippers. Often, these contaminated products make their way to corporate supply chains and mass market, as well. “Black henna” temporary tattoos are also known to cause permanent vitiligo-like lesions and carry other health risks.
Simply put, patients can do one of three things with vitiligo: (a) try to stop lesion spread and restore pigmentation, (b) camouflage the white patches, or (c) destroy the remaining color to have all-white skin. The problem is that there’s currently neither a cure for vitiligo, nor a universally accepted method for limiting the spread of the disease. Although many treatments are being used for its management, none is licensed specifically for vitiligo, in the EU or the US.
It is not possible to predict what will work best for which patient, each one requires an individualized treatment approach. Halting the disease progression and re-establishing pigmentation are two different phases that require different treatment strategies working alongside. Existing treatments seldom induce lasting repigmentation: an average relapse time even after successful treatment is just under five years.
A narrowband ultraviolet type B light therapy (commonly, UVB) remains a ‘golden standard’ for treatment but it may take one or two years to restore the natural skin color. UVA therapy is no longer recommended. Experimental treatments for vitiligo like afamelanotide, HSP70i, JAK inhibitor, prostaglandin, or simvastatin might work for some people, but researchers just haven’t figured out exactly who that is yet. Dietary supplements or vitamins can only mildly enhance phototherapy effectiveness and are incapable of creating prolonged effect on their own.
Vitiligo should ideally be treated within two or three months of its first appearance. As the disease progresses it becomes harder – although not impossible – to treat. Unfortunately, new patients often get trapped between physicians, dermatologists, insurance companies and their daily activities, and typically lose this best window of opportunity. Home phototherapy devices offer a faster beginning and more economical treatment, compared to clinic-based treatments, with similar efficacy.
The overall humanitarian, social and economic costs of vitiligo are immense. Vitiligo has severe psychological and socio-economic impact on nearly 100 million people worldwide. Developing countries bear the greatest economic burden due to the risk for misdiagnosis of the disease, little-to-no access to effective treatments, widespread stigmatization and discrimination.
According to the estimates of the American Academy of Dermatology, vitiligo costs to the healthcare system about three times more than rosacea and twice as much as acne. Average out-of-pocket expenses by patients for vitiligo treatments at the clinic often exceed $5,000 per year, yet expenditures vary greatly between ethnic groups and skin types.
World Vitiligo Day (WVD) is celebrated annually on 25th of June, since 2011. The original goal was to raise awareness, to portray the true nature of vitiligo, and to eradicate common myths about the disease. Over the years, its purpose has broadened to include recognition of the bullying, social neglect, psychological trauma and disability of millions of people affected by vitiligo.
In small but effective steps, the WVD campaign has brought this ‘forgotten’ disease into the public eye. Recognition is growing, particularly since Winnie Harlow, the most famous vitiligan and super model, has put on her Angel wings for Victoria Secret’s glittery catwalk extravaganza last fall.  Half a dozen US State governors and numerous city mayors have declared June a ‘Vitiligo Awareness Month.’
The headquarters of the campaign are moved across the globe every year: it started in Nigeria, then went to Italy, India, China, Czech, Brazil, and the United States in 2018. Local vitiligo support groups organize walks, picnics, other events around the WVD. Dozens of participating clinics and volunteer doctors offer a free skin screening program, education and consultations to the public.
In 2019, the international headquarters are set in scenic Hanoi, Vietnam. Celebrations are organized by the VR Foundation and National Dermatological University Hospital of Hanoi, with support from the national government, on June 25. Prof. Nguyen Van Thuong is named the Honorary Chairman of the World Vitiligo Day 2019.
Members of all US-based vitiligo support organizations are invited to meet in Houston, TX on June 21-23, 2019. The conference is organized by Houston Vitiligo Awareness Movement. It will include research and treatment updates, mental and emotional health sessions, and a panel discussion promoting open dialogue about the social impact of vitiligo.
There is still much work to be done. WVD supporters aim to persuade major organizations such as the UN and WHO to give vitiligo the attention it deserves and instill change in the national healthcare policies of member states. Organizers are also looking to the big pharmaceutical companies to introduce products that satisfy the growing demand for effective treatments. We invite everyone to go to website and sign the petition.
Looking into the next year, the international headquarters will be move to the outspoken, proud and audacious capital city of Serbia, Belgrade, under the leadership of Prof. Aleksandra Vojvodic.
With best regards,
For more information about World Vitiligo Day, please visit website
For inquiries, please contact author at

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