News - 22 Jun `23Shining Bright: Stars of World Vitiligo Day 2023

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In the colorful world of fashion, two radiant models from Almaty, Kazakhstan are weaving their unique patterns. Welcome Liliya Mamieva and Ailyn Alieva, the shining faces of the World Vitiligo Day 2023 campaign.

Liliya, a 38-year-old force of nature, is redefining what it means to be beautiful. Taking inspiration from the amazing Winnie Harlow, a ground-breaking supermodel living with vitiligo, Liliya started her journey modestly on Instagram. Little did she know her followers would catapult her to fashion stardom.

Joining this ride is the vibrant 9-year-old, Ailyn Alieva. Full of hope and courage beyond her years, she is a testament to the fact that vitiligo is no hindrance to success.

Their stories echo those of other vitiligo warriors who have carved their niche in fashion - like Amy Deanna, the pioneering CoverGirl model with vitiligo, and Winnie Harlow, the world-renowned supermodel who is a champion for vitiligo acceptance.

Following their lead, Liliya and Ailyn are breaking the mould and reshaping beauty standards. They challenge the unrealistic and retouched images of perfection that dominate mainstream beauty ads, and call for a beauty narrative that embraces individuality, not alienates it. Their strength and poise serve as a reminder that beauty lies in embracing our authentic selves.

So, here's to a future where the fashion world doesn't just tolerate, but applauds and celebrates vitiligo!

Ever wondered about official logo and theme of the World Vitiligo Day 2023?

World Vitiligo Day 2023 Models