News - 22 May `24Let's color the skyline purple for World Vitiligo Day

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Our dear VITFriends have been running the #Lit4Vit campaign for years, encouraging landmark owners to light up in purple on June 25th. In 2023, over 75 places participated, including US Bank Stadium, Mayo Clinic, University of Wyoming, Orlando City Hall, and numerous town halls, bridges, and other landmarks across the US.

This year, we’re thrilled to announce that the iconic Prudential Tower and Boylston Plaza in Boston, MA, will join the purple lights, along with buildings in Eagan, Jacksonville, Lexington, Manhattan, Minneapolis, Philadelphia, Phoenix, Rochester, and even Halifax, Montreal, Toronto, Vancouver, and more.

Check out the list of 400+ potential landmarks in the USA and Canada to be #Lit4Vit. A shared Google Sheets includes states, cities, and links to apply for landmark participation. VITFriends provide a Landmark Request Sample Letter here.

Take note that many landmarks don't have links yet, and that’s where we need your help! If you find links or emails, please add them to the "link to apply" cell. If you get an approval, please email Alicia Roufs and CC: us at VRF.

While these illuminated structures are sure to be breathtaking, this event is about more than aesthetics. It's about sparking conversations, prompting questions, and raising awareness. When people see these landmarks transformed, it ignites curiosity and creates a chance to learn about vitiligo, which affects one or two out of every hundred people.

Share your photos of these beautiful landmarks on World Vitiligo Day! For the best results, shoot at dusk before it gets fully dark. Post your photos on social media using the hashtags #Lit4Vit and #WorldVitiligoDay. Let’s make this year brighter and more purple than ever!

We’re calling on communities worldwide to light up landmarks in support of vitiligo awareness and education.

 

#Lit4Vit

 

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